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Archive for May, 2014

27th May 2014

Why Collect Fine Art Prints?

Fine art prints offer an entry point into real art collecting.

Art collecting can be rewarding financially, esthetically, socially and even spiritually.

If the work of an artist appreciates, art can be a good financial investment. Since fine art is now an international commodity, it is not at the whim of one country’s stock market or economic conditions
ever.Collectable fine art prints should be signed, numbered and issued in specified limited edition, which can range from one to maybe over 750, but never
more than that number for any specific image. Prints can be original prints such as a  silk-screen, etching and photograph, or digital on paper or canvas.
Spring Shema Tree by Judy Rey Wasserman

Spring Tree Aleph by Judy Rey Wasserman

To see more about this print, including a larger image click: HERE

An artist’s fine art prints should always be less expensive that their paintings of similar size, with the possible exception of monographs as they are also one-of-a-kind. This means one can afford a print of an artist’s work when the painting is out of reach. This works for both the artist and the collector. However, as the artist’s career continues to reach new heights the value of all the artist’s work increases. Andy Warhol’s prints have rewarded their collector’s with the same kinds of percentage returns on investment as his paintings.

Every artist’s paintings and prints can vary in worth over time. An image that becomes iconic, whether a painting or a print will become worth more over time than a more obscure work. For example, using Warhol’s market, his portraits of well know celebrities today, such as Liz Taylor, Marilyn Monroe or Warhol himself tend to be worth more than same sized and condition works from a similar date of someone hardly well known today.

Socially, collecting fine art can open doors to meeting new people, including artists, collectors and people interested in art. Most galleries hold openings that are good places to meet artists (artists attend each others openings frequently) and other collectors. Also, having real fine art prints on one’s wall is a good step away from mere decorations including the kinds of soulless paintings turned out by mills and sold in decorative and frame shops in malls.

Displaying a fine art print (meaning one by a good artist made with quality materials) is similar to having fine furniture, rather than the stuff that contains formaldehyde and is covered with plastic veneer. Collectors who display original art, including original prints in their homes or places of business shows financial prosperity and culture.

Finally, in the process of discovering artists and new trends one will be learning more about art and art history. Creating art, something that is useless except as itself is something uniquely human. There is something special about real artistic communication as we have the chance to see the world in a new way through another person’s eyes.

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Download a copy of the Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke, Get a copy of the ebook: In the Beginning, and check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

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19th May 2014

Art for Successful Brand Promotion

Visual art sells.

It not only sells itself, it sells and promotes what it is associated with – including governments, products and individual identity.

Brand recognition not only associated thorough the through visual recognition of the product(s), logo and packaging. Marketing professionals know the benefit of endorsements and advertising that associate the product with celebrities, authorities. Testimonials and word of mouth recommendations from people we at least assume to be like ourselves continues to sell products.

Successful job applicants and romantic suitors, business marketers and governments all know the value of artistic presentation of their products. Every one is promoting him or herself in some way to others most of the time.

According to ScienceDaily.com, a study by the University of Georgia found that when a product is visually aligned with art, even if the exposure is momentary, consumers are more receptive to the product itself. Common items, such as cutlery and a soap dispenser were displayed along with fine art that ranged from van Gogh’s Café Terrace at Night to other work by a relatively unknown artist.

According to one of the study’s two authors, Henrik Hagtvedt assistant professor at the UGA Terry College of Business, “Visual art has historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce to the artist’s image. It’s about time we develop a scientific basis to understand how it actually works.

Once the new nation and government of the 23 United States of America had its founding written mission statement documents it went immediately into the art business. How? It issued money. Most of the world’s money is a form of art. Take a coin or bill and look at it. See all the decorations – portraits, symbols, decorations?

Governments have been issuing art as or on (depends on one’s view) money since ancient times. Usually the art depicted has meaning for the government that can increase its power or prestige. Alexander the Great put his own image on coins to promote himself and his empire. Every time money changes hands it promotes, via its images, the ideas of its country of origin.

Plus of course, governments, religious organizations and corporations commission impressive architecture (as opposed to purely utilitarian), portraits of their leaders and encourage artists to paint or sculpt images of
their triumphs, landmarks and products.

Wealth can easily be transferred and issued without art on it. Legal contracts, bank checks, stock certificates, and even plain security personal or business checks can do the job. There was a time when coins
were pure metals, especially gold and silver and were actually worth the weight of the metal – yet governments applied artistic images as a form of powerful advertisement.

In a way we are all in the art business since we are all creating a visual identity that we “sell” to others. That visual identity includes our personal appearance, as well as that of our homes and places of work. The art we display on our walls or surfaces (sculpture) is a key promoter of our values and purposes to family, friends and clients.

Corporations successfully use art to create their image and promote their mission. Of course, they have logos, well designed packaging, advertisements, etc., but most of the top corporations display good to excellent art in their corporate offices and even lend art to museums (and at the very least next to that loan there will be a small wall tag citing the generosity of the corporation). Most corporations choose the works they show and collect carefully, not only because fine art is an investment, but because they understand that the art depicts their taste and hence, corporate culture.

ArtReview  magazine has a yearly list of the 100 most important people in the contemporary art world. In the past a dentist in Great Britain has made the list as a collector. He began his collection by trading services for fine art of up and coming artists. Not only did his known net worth rise considerably when several of these artists became such as Damien Hirst, prominent,. The dentist’s patients see him as a man who is up to date, if not ahead of his time. Good branding for a man in a medical field!

In a similar way, two of my three recent dentists involved with a root canal have unsigned mass produced prints of pretty landscape scenes, usually involving a body or water or flowers or both, but all clearly at best
décor store quality. These prints are supposed to inspire a kind of cozy comfort, however what they say about these professionals is that they have not put thought and any real expense into their businesses, but are, at best simply run of the mill. The third dentist was an oral surgeon who was necessary due to a mistake or accident by one of the other two. I have recommended his work to others as his work was better and less painful and his care and staff were excellent. This oral surgeon actually had some interesting original, signed and numbered prints in his reception area, hall and offices. One of the crowns from the third dentist broke while the other is too tight. As I seek a new regular dentist I will be visiting their offices, without any appointment to check out the art they have on their walls!

The original, signed and numbered prints on the walls of the oral surgeon were not expensive works, but they were quality contemporary works, not trite and simplistic created for mass production. They promoted his brand. He was up to date and quality.

Growing up in Manhattan, there were two Chinese restaurants that were across the street from each other, and they served our whole non-Chinese neighborhood. They both had just about the same menu and pricing
including cocktails and liquor, crisp white table cloths, good service, wallpaper and tropical fish swimming in large tanks, plus they were open the same hours. The smaller one had slightly better food and service, so they did a better take-out business. The larger one had an exciting museum quality huge painting of junks on the sea in old Hong Kong by a respected Chinese artist. People would stop into the restaurant just to see this painting.

The larger restaurant was always crowded on weekends and evenings. Business people would fill it during lunch hours, coming from all parts of the city to dine near the painting. When another Chinese restaurant opened a few blocks away with different dishes the smaller one succumbed to the competition, while the one that had the painting remained just as popular. Their art differentiated them and pulled them ahead of their
competitors.

However stylish a home or place of business may be, it promotes its mission and values through the art it displays. Art is not a decoration. It inspires, it promotes, it challenges and it intimately shares a vision. Wise and successful people use the art they display to promote their values and missions, which is what a brand is.

”Art has connotations of excellence, luxury and sophistication that spill over onto products with which the art is associated,” said Vanessa M. Patrick, an artist who is the other author of the study at UGA. “We
call this the ‘art infusion effect.’ It does not stem from the content of the artwork, that is, what is depicted in the artwork, but from general connotations of art itself …and it [art] stands out, even with all the stimuli competing for attention in contemporary society.”

Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Download a copy of the Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke, Get a copy of the ebook: In the Beginning, and check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

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11th May 2014

Happy Mother’s Day!

I like the Talmudic idea that a parent is a teacher — a person who helps raise a person up.

This means that we can have more than one “mom”, which is my own experience. My new book, In the Beginning, is dedicated to two women who taught me as a child by their examples and also actually taught me skills I have used in life. Neither was my biological or adoptive mom.

Later in life, as an adult,  I was nurtured by other women. I even called a group of them, all active and inspiring seniors my “Moms”!

So Happy Mother’s Day to all the moms out there who raise up children of all ages. God bless you and them all.

Sunflower by Judy Rey Wasserman

Sunflower by Judy Rey Wasserman  Strokes:Proverbs 31:10-31

“Her children arise up, and call her blessed.
 – Proverbs 31:28a

 

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Download a copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art & Inspiration Comments No Comments »

06th May 2014

The Little Foxes that Spoil the Vines

“Take us the foxes, the little foxes that spoil the vines.”– Song of Solomon 2:15

At the moment I feel like a prom girl, who is all dressed up and eager to leave – only my date just called and although he is on his way, a tire just went flat so he will be as late as it takes to replace it with a spare.

The metaphor of how I feel is referenced in one of the world’s greatest love literature, the Bible’s Song of Solomon also known as the Song of Songs. Those little foxes that spoil the vines are the pesky little details of life that seem so harmless that we overlook them or they surprise us.

This past week I have been held up a “little fox” detail. It is my own fault –but it doesn’t feel like my fault because I thought I had attended to the details.  Given the data I had, from the websites of the book printers and the well-known, even revered books I read regarding artisnal or small press publishing, my plan worked. I could afford to publish, print and give as perks (rewards) via my upcoming Indiegogo campaign a full sized illustrated book.

My plan worked even though the color illustrated pages are expensive, since those pages are about 1/5th of the book; but the rest is text only and would print at a much lower cost. I own books, even paperback books that are printed this way. The color pages are inserted in the center or in several places in the book.

So it never dawned on me that the POD printers, like Create Space and Lightening Source and their new Lightening Spark, would only be able to print my books as all color or all black and white, but not in any mixed form. This means that all of the black text only pages would be printed at the cost of the color pages.

On Create Space, I used the Calculator for Royalties. For a 300 page 6 x9 inch paperback book printed fully as a color book (even though only about 1/5th of the pages are in color) selling directly over Amazon for $29.95, I would end up owing Amazon.com -$3.88 per book. Worse yet, if I use Amazon’s expanded distribution so my book gets into bookstores and libraries, I would owe -$9.87 per sold book. Raising the price to $35.00 only means I would owe less—but I’d still owe.

At this point I am awaiting bids for printing from offset book publishers. Going with this model means I have to warehouse books and place an order for 500 or more books. If only have one contributor to the Indiegogo campaign select a printed copy of the full Genesis book as a perk, I still have to place a large order and pay set up and proofing fees. This scenario makes the amount of money I could owe Amazon’s Create Space seem like possibly a better choice if I had to make such a choice. Happily, I have other options, such as only publishing ebooks at first.

I await more news and bids from book printers. Yet, I keep thinking about the new and successful authors, including novelists who use no images, who achieved and are building success by initially or exclusively publishing ebooks.

Right now the new fine art color illustrated ebook, In the Beginning is free – but this offer is limited and only continues until the end of the Indiegogo campaign. In the Beginning introduces the story of Post Conceptual UnGraven Image Art theory. This new way of painting is based at the intersection of ancient spiritual wisdom and cutting edge contemporary science. It shows us a new and enhanced spiritual and science based way to see the world. It is a life changing vision called Bible Eyes or SHMR vision. This is an actual new way of seeing that seems to be a fulfillment of often overlooked beneficial biblical prophecy for he latter days. Can this be true? See for yourself!

To immediately get your PDF copy simply click–> http://artofseeingthedivine.com/images/In%20theBeginningCrowdFunding.pdf [Just download to your device when the window opens]

Or, go to our online shopping cart and simply check out (which has the bonus of adding you to the newsletter) and the ebook will also be yours for free Click –> http://store.artofseeingthedivine.com /index.php?main_page=product_info&cPath=3&products_id=1

 

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