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Archive for the 'Art Theory and Show Reviews' Category

17th May 2016

Contrasts in Art and the Bible

“The word ‘happiness’ would lose its meaning if it were not balanced by sadness.” — Carl Jung

“There is no blue without yellow and without orange.” — Vincent Van Gogh

Painting and drawing theory has much to do with contrasting darks and lights, shapes, etc. The Bible, which is an enduring delight of visual descriptions, begins by contrasting the new light to what was the deep but now with the creation of light is understood as darkness.

Vivid contrasts are revealed throughout the Bible.  In Luke 6:20, the poor receive the kingdom of heaven because in their need (for provision, health, comfort, etc.) their last hope rests on the Divine Love and creative power.  Stark contrast exists between extreme deep lack of the poor and the abundances of the Creator, the kingdom of all that is or ever will be. And yet, to begin to appreciate and experience that abundance, one must recognize one’s own lack.

“I form the light, and create darkness: I make peace, and create evil: I the LORD do all these things,” —Isaiah 45:7

Great artists reveal contrasts, especially emotional ones. The is a profound tension that may be in-your-face as found in works by Vincent van Gogh, Rembrandt or Salvador Dali and celebrity portraits by Andy Warhol; or contrasting emotional tensions may be quietly alluded to, as found in works by Vermeer, Georgia O’Keeffe, Monet and Mark Rothko.  Leonardo Da Vinci splendidly shows so many contrasts, including that of emotional expression, in his Mona Lisa that it has become the most famous portrait in the world.

A great painter’s communication of emotional contrast/conflict the Divine is revealed and we also see or recognize truths about ourselves and our own lives. Although this revealment can pertain to the subject matter, for a great artist the contrast/conflict IS the subject matter.

Psalm 113 Essence Portrait by Vincent van Gogh by Judy Rey Wasserman

Psalm 113 (Vincent van Gogh) by Judy Rey Wasserman

I know this because powerful, brooding yet joyous works by Mark Rothko have brought me to to actual tears, as my emotional response was too great to contain when I felt confronted by own emotional conflicts and contrasts. Similarly, Vincent van Gogh’s The Cypresses in the Metropolitan Museum of art basically rescued me when I was a teen struggling with the emotional conflict warring inside me that swung from my youthful exuberant happiness, increasing autonomy and hope for the future, which radically conflicted with the sadness, fear and anger I felt in my home life. I recognized the same emotional strengths of conflict in van Gogh’s work, and across the centuries felt that someone else had felt as I did, somehow, I was not alone. Van Gogh found a way to show me a balance, even a harmony that could exist, and even exist for me.

For me, evil denotes the absence of G-D, whereas good shines with the Presence. Again, the contrast, and again, one that is a visual reference.

This post was inspired by the cited quote, which was posted by Peter Boaz Jones on his Facebook wall. The initial paragraph here was part of my comment and our discussion there. Peter also contributed the Isaiah 45:7 quote to an earlier draft of this post.  We also follow each other on Twitter where he is: @KlausClodt Thanks Peter!

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Follow on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

 

Posted by Posted by judyrey under Filed under Art & Inspiration, Art Theory and Show Reviews, Tolerance, Freedom & Peace Comments 2 Comments »

08th Feb 2016

Polar Bear — an Essence Portrait

The new Polar Bear artwork, a basic Essence Portrait, is the first of a mini-series of bear portraits, which are created from strokes that are the letters from specific, and prophetic Bible texts.

This series was inspired by Daniel 7, where in chapter 5, we read in the King James Version : “And behold another beast, a second, like to a bear, and it raised up itself on one side, and it had three ribs in the mouth of it between the teeth of it: and they said thus unto it, Arise, devour much flesh.”

I intend to artistically, visually, explore what kind of a bear Daniel might have seen in his vision, as well as the symbolism of the bear in End Times, or pre-Messiah or Second Coming prophecy.

The symbol of the bear is used in other prophetic texts, including:

Isaiah 11:7’s “Also the cow and the bear will graze, Their young will lie down together, And the lion will eat straw like the ox.”

Isaiah 59:11’s “All of us growl like bears, And moan sadly like doves; We hope for justice, but there is none, For salvation, but it is far from us.”

And often overlooked in prophecy, but relevant and prophetic, from Proverbs 28:15 –
“Like a roaring lion and a rushing bear Is a wicked ruler over a poor people.”

In 1 Samuel 17:32-37, David as shepherd boy explains his potential ability to defeat the giant Goliath stems from learning to defeat both lions and bears, when he was protecting his flock. Thus the bear, symbolizes what is large, even immense, a giant like Goliath.

Future blogs on upcoming bear Essence Portraits will continue the exploration of the bear prophecies begun here.

polar bear by Judy Rey Wasserman

The strokes that create the Polar Bear Essence Portrait are the original Torah font letters from the words of these texts: Daniel 7:5, 2 Kings 2:24, Proverbs 28:15, Isaiah 11:7, 2 Samuel 17:8, Proverbs 17:12, and 1 Samuel 17:32-37.  [Note: Since I only use original Torah font letters as my strokes, no texts from the Christian Testament are used here. Although Revelations was written by a Jew who was an early follower of Yeshua (Jesus), earliest versions found to date of Revelations are in Greek; thus I do not have an original Hebrew text to use for my strokes.]

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Follow on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art & Inspiration, Art Theory and Show Reviews Comments No Comments »

31st Oct 2014

How are Bitcoin, the Bible & Art Related?

Any image of a crypto currency coin is a fantasy, even if it is a logo, since crypto currencies do not exist in real coin form. That is intrinsic to crypto currencies. Basically they can be understood as digital mathematical equations that have been solved and exist on a blockchain, which is also found only via the Internet.  Bitcoins and other crypto currencies are conceptual money.

The artwork shown here (below) is my Essence Portrait (basic image) of a Bitcoin.  It is a part of my In God We Trust art series, and its new Money Project.

Fiat currencies, those issued by a government have always had a physical form. Usually the artwork shown on a coin or bill has political relevance and reinforced the ideas of the country’s culture.  Fiat currencies that you may know or use are called:  dollars, Euros, British sterling, yen, pesos, marks and shekels, etc.  These forms of currency used to be backed by gold or silver, but none are backed by anything other than their governments strength and credit today.

Since neither fiat currencies nor crypto currencies are backed by any precious metal or other commodity, it is very simple to transfer their value between companies and individuals electronically and digitally. For example when you use a debit card to make a purchase the numerical value of that purchase is subtracted from your account and added to the accounts of the merchant and processing company. Actual paper or coin money is not actually physically transferred from your bank to the bank and merchant’s account.

 History and movies are filled with true and fictional accounts of train and armored car robberies that occurred as money or the precious gold or silver that backed it were moved in and out of banks.  Today’s bank robbers are hackers who rob digital databases for account information that they use to transfer funds to their own accounts. Both fiat and crypto currencies have endured these attacks.

In a way crypto currencies are safer than fiat currencies as a robber cannot rob digital wallets at gunpoint because physically there is no way to collect their loot. Armed robbers can and still do rob stores and banks and get away with currency bills and coins. Art robberies are also continue, but frankly, I cannot recall any art armed robberies.

Ironically, as art my image of a Bitcoin has value when it becomes a limited edition signed print or painting, which could be paid for online through my shopping card with a debit card,or handed to me in cash or sent  inbitcoin (or fractional amount). This image will be used in artwork that is available as perks and bonuses to reward levels in my upcoming Indiegogo campaign.

In addition to its value as art, this artwork is created following the tenets of Post Conceptual art’s UnGraven Image theory. Each and every stroke that makes up this image is a letter, a Torah font letter taken from specific Bible texts that relate to the image.

Bitcoin (Essence Portrait) by Judy Rey Wasserman

These letters also are symbols that also elegantly reference strings of elementary physics, which are the basis of the physical universe. Thus the strokes present an extra level of information that is additional to the image, adding additional and intrinsic informational value.

Bitcoin as a currency that is based on information called bits. These bits of information are binary. Likewise Torah font Hebrew is a binary font – the only alpha numeric binary font in any language. Thus each letter can be written using combinations of two letters, a yud and a vav, and also it is binary as each letter can be written by simply making one or two strokes. Thus, as strokes for any crypto currency, using the Torah font closely relates to digitized information.

Bitcoin as the most popular and prominent crypto currency is making strides forward, and then backwards, and then forward again to find acceptance and legitimacy with federal, state and foreign governments. Its proponents say that it will help the unbanked, which means poor people, both in industrialized and emerging nations. Of course helping the poor, fair weights and measures and equal opportunities are all found in the Bible, in the Torah(Pentateuch) and those ideas as principles and laws originated there, out in the Sinai desert as the Israelites fled Egypt, and have been carried forward by Jews and then Christians ever since.  Fiat currencies also have an inherent equality without regard to persons insofar as a dollar held by a poor person is worth as much as one held by someone wealth, but this is generally true for most valuable items and commodities, as well as all crypto currencies.

I have also noted that Bitcoin is making its best strides forward primarily in countries where the Bible is welcomed or at least legal to own and discuss openly.  This toleration includes countries that are not thought of as having either many Jews or
Christians, like Japan. It may just be a coincidence, but it is interesting to note.

However, as fine art my images of bitcoins (much more to be revealed over time and in the Indiegogo campaign) can legally physically go and be sold in countries that do not accept Bitcoin as of this writing such as Russia, or are difficult places to own a Bible because art easily crosses borders and barriers.

Close up of strokes of Judy Rey Wasserman's Bitcoin Essence Portrait\

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction. Plus, you can also get a copy of In the Beginning (still free at the date of this blog) or the “Manifesto of UnGraven Image Art – a Painting’s Meaning is Inherent in its Strokes”, plus gain membership to the mailing list via the store.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art & Inspiration, Art Collecting, Art Theory and Show Reviews, Tolerance, Freedom & Peace Comments No Comments »

11th Sep 2014

Predicting the Future of Fine Art

The future of fine art is easy to predict in broad terms.

Art’s future is predictable because it continues to repeat its history – only in new configurations that use and stimulate the science, technology and social insights of its current times.

Yet the artists who are creating the future of art can be difficult to recognize, and invest in collecting their works. It is actually scientifically difficult to literally see, and then recognize what is truly revolutionary and new in its own time.

Few people have the ability (brains) that allow them to be early adopters in any field. This is because we actually perceive (including see) see through our memories. When something radically new, is presented to us it is actually difficult and uncomfortable for us to perceive it. Early adopters seem to enjoy this level of discomfort, their experiences with perceiving what is new have been positive (perhaps and especially as young children), so they naturally reach out for the unknown idea or item.

This kind of adoption is different from that of the majority who are eager to own the latest tech gadget that is really at best an improvement of previous gadgets that were generally accepted. Such a gadget is not really radically new. This is why tablets, which are really just a new form of PC, caught on quickly. They are basically smaller laptops or bigger PC-based phones. The original technology that was radically new, and climbed the mountain to gain acceptance was the idea of PCs and then that they could be linked through the something we now call the Internet.

In fine art this tends to make artists, even contemporary artists who are making works much like the artists of a previous generation acceptable. Thus Contemporary artists whose works resemble Picasso type abstractions, Abstract Expressionism, and Pop Art are acceptable but appear to be new because they use new materials or have some twist. These works are not revolutionary, just new twists on what was previously revolutionary. These artists and their works are discovered by the art world “cognoscenti” and accepted into a blue chip gallery fold. It is as if the fact that a work has sold for a high price somehow makes it radical, even revolutionary. Yet, art history shows that many works by now almost forgotten establishment artists sold for high prices in their day.

Currently once actually radical Conceptual art and artists like Lawrence Weiner are now also accepted. Now that these works are accepted, they are not actually currently radically new, but they were radical and pioneering until enough (a tipping point) of had enough encounters with them so they could readily be seen and understood.

Ironically this ready acceptance of artists who are new with a slight twist but not really revolutionary is also predictable and a part of art’s history.

In fine art the past exists to give us shoulders to stand on so we can see and direct a path to the future. Art (I mean great art) is ALWAYS revolutionary, which implies a lack of nostalgia — just ask Gauguin and probably the other artists who overturned the established norm of their time.

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction. Plus, you can also get a copy of In the Beginning (still free at the date of this blog) or the “Manifesto of UnGraven Image Art – a Painting’s Meaning is Inherent in its Strokes”, plus gain membership to the mailing list via the store.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art & Inspiration, Art Collecting, Art Theory and Show Reviews Comments No Comments »

12th Aug 2014

Olive Branch for Peace

This image of an olive branch can stand alone, but I am going to use it in the In God We Trust series on value, worth and money as a part of a new art as money bill.

The strokes come from Psalm 4, which is about peace, as an olive branch is a symbol for peace.

Olive Branch by Judy Rey Wasserman, strokes are Psalm 4.

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction. Plus, you can also get a copy of In the Beginning (still free at the date of this blog) or the “Manifesto of UnGraven Image Art – a Painting’s Meaning is Inherent in its Strokes”, plus gain membership to the mailing list via the store.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art Theory and Show Reviews Comments No Comments »

11th Jul 2014

How Did I Miss Pissarro’s Birthday?!

Happy Belated Birthday to Camille Pissarro!

Since Pissarro is one of the most influential artists in my life, and also since his birthday falls only two days prior to my own, I am woefully embarrassed to admit that yesterday I forgot to make his yearly birthday tweet. In my meager defense I can only point out that yesterday I was woefully sleep deprived (you should only see the remains of the poor candle I burned at both ends!). I nodded off early (calling it a nap) and awoke surprised to see that the sun had risen. So, for the first time since a few years ago when I ended up spending the night in an emergency ward room due to an accident, I even failed to tweet out my daily sign-off message (blessing).

Camille Pissarro was born on July 10, 1830, in what is now the US Virgin Islands, which were then in the Dutch West Indies.

Almost every Modern and Contemporary artist owes him a great debt of thanks, from the Impressionists right up to my theory of Post Contemporary art.

Pissarro helped create and keep together the group of artists that became known as the Impressionists and personally also influenced the Post Impressionists, the Neo-Impressionists and the Pointillists. The artists who turned to him for his artistic advice (wisdom!), encouragement and friendship included, but are not limited to: Claude Monet, Édouard Manet , Armand Guillaumin, EdgarDegas, Mary Cassatt, Vincent van Gogh, Paul Cezanne, Georges Seurat, and Paul Gauguin.

Influenced by both science and religious concepts the Impressionists sought to portray the light. Pissarro was also a revolutionary in that he portrayed the common man (a theme later taken up by van Gogh) more that the then also revolutionary focus on the emerging middle class (favored by Manet, Monet, Degas and Renoir), instead of the wealthy and renowned.

As a founder and leader of Impressionism, Pissarro, as a founder of Impressionism could have continued down that path once his work was esteemed, which is what artists normally do once their work becomes accepted. Instead, Pissarro courageously veered off to focus on new, more radical ideas, joining with the Neo-Impressionists. Thus, Pissarro is the only artist to have shown his work at all eight Paris Impressionist exhibitions, and also in all four of the major Post-Impressionists exhibits, alongside the works of Georges Seurat, Paul Cézanne, Vincent van Gogh and Paul Gauguin.

The ideas and movements of Modern and now Contemporary art all stem from and build upon the ideas of Pissarro and the Post Impressionists he mentored and influenced.

When I began my experiment by painting the first work of what was to become Post Conceptual Art theory, I was actually thinking about Pissarro. I knew that what I was doing was revolutionary, as revolutionary as focusing upon the light and not the flora, fauna, architecture or person(s) that the light was falling upon to reveal. In my the e book, In the Beginning, I tell the story of that first experiment and even include my Post Conceptual and UnGraven Image art portrait of Camille Pissarro, which points to and even cements his influence on art even to our day.

Camille Pissarro by Judy Rey Wasserman Strokes: Psalm 27, Psalm 119:105, Ecclesiastes 2:13, Psalm36:10, Isaiah 60:1

Camille Pissarro by Judy Rey Wasserman
Strokes: Psalm 27, Psalm 119:105, Ecclesiastes 2:13, Psalm36:10, Isaiah 60:1

 

 

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction. Plus, you can also get a copy of In the Beginning (still free at the date of this blog) or the “Manifesto of UnGraven Image Art – a Painting’s Meaning is Inherent in its Strokes”, plus gain membership to the mailing list via the store.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art & Inspiration, Art Theory and Show Reviews Comments No Comments »

10th Jul 2014

Is Art for Everyone Now?

In a way, art has always been for everyone, from the cave paintings until today. It is often shown in public spaces so that everyone in the community can view it.

Yet there continues to be a sense that art is not really for everyone as only wealthy and powerful individuals or companies, or government or religious institutions can afford to collect the best known and revered art. There is a question and ongoing debate that asks: If art is for everyone, shouldn’t everyone be able to own art?

People from all classes feel that they own music, literature and films. Certainly the music and film and video industries have and are experiencing upheaval in how they are distributed so that more people can see and “own” digital reproductions of works. The publishing industry is currently also experiencing an upheaval as e books and readers grow in popularity, and authors self-publish, by-passing the publishing paradigm of the past century.

Fine art, especially two dimensional original works on paper or canvas and three dimensional sculpture is experiencing some change of method (like 3-D printing) and materials (like original digital prints). Art fairs may be somewhat changing sales and distribution, but generally the same galleries represent the artists only they set up small temporary galleries at the fairs. The paradigm for collecting art has not radically changed the way it has for buying books and obtaining soundtracks or videos.

That people other than a religious institution, the very wealthy or the government can own art is a modern idea. The idea is spreading thanks to the events of the Twentieth Century that show middle class people finding and buying art from artists who later become blue chip artists, making these early collectors wealthy.

In reality, keeping an artwork, like a painting in a good environment for its preservation, insuring it, correct framing, etc., is costly, but not out of reach for the solidly middle class. One well known middle class collector couple was Herb and Dorothy Vogel. The Vogels had little space in their one bedroom apartment as so much was relegated to the storage of their art collection. The Vogels had no children and lived frugally on only one of their salaries so that they could afford to collect art. Yet, they were not serious investors. They were serious art collectors who collected only works that they appreciated. They enjoyed meeting artists, going to their studios and discovering emerging art. Plus, at the time that they were collecting, prior to the Internet, they had an advantage: the Vogels lived in NYC. Eventually they gave their collection away, primarily to the National Gallery of Art, in Washington, D.C.

As collectors the Vogels were an exception. Although the Impressionists turned their attention to the middle classes, and even the peasants, original art was and is predominantly collected by people who are very wealthy and at a lower price point, such as for limited edition prints, by the upper middle class.

Until very recently having great (blue chip) art in one’s home meant buying so-so art reproductive prints or beautiful and expensive coffee table art books. Now anyone in the world with an Internet connection can easily access much of the greatest art in the world as most major museums and many galleries show their art on their websites and apps. Yet the art itself remains where it is and owned by others.

Digital print technology continues to improve, and is so good that original prints are referred to and sold as paintings by fine art galleries for thousands and tens of thousands of dollars. This same technology is applied to reproductions of works by well-known artists whose museum shows are blockbusters, such as Van Gogh, Picasso and Warhol. While the original is always best, new quality digital reproductions on paper or canvas have been mistaken for an original at first glance.

Historically, the community has always owned its art to a great extent, from the cave paintings to the street art of Banksy. The “true” owners were often the religious establishments, the rulers and the very wealthy, but showing off the art has always been popular.

Our communities are expanding thanks to the Internet, which is shifting our experience of distance and time as we quickly connect with those on other continents. A growing and interconnected community of artists, curators, collectors, art writers and historians, museum directors, dealers and enthusiasts (in no special order here) are connecting through social media. The walls where we display art are no longer just in our studios, homes, offices, galleries or museums, but also on out Facebook walls, in our Twitter streams, pinned on Pinterest, shared on Instagram and on blogs like this one.

This means that someone who lives far from the cities that attract artists, especially emerging artists, can discover the potentially next blue chip artists through social media, by reading posts, tweets and blogs and looking at the jpgs of their art that they post. A visit to an artist’s Facebook wall can be a bit like visiting with an artist in her studio and often there is a link to the artist’s blog where more images and ideas are posted.

If the Internet and social media had existed for Vincent van Gogh or Monet, given his literary letter writing skills he probably would have had a blog, definitely joined the art discussions on Facebook, and images of his work would have reached a wide audience in his lifetime. Would an Internet version of the Vogels who were looking to collect emerging artists have discovered him? So far this kind of discovery of a new artist who becomes recognized as a blue chip artist has not occurred, but it will happen.

vanGoghPsalm113BW

Vincent van Gogh (Psalm 113) by Judy Rey Wasserman, Strokes: Original letters of the words of Psalm 113

The future looks exciting as technologies continue to develop that will inevitably disrupt the making and distribution of art in ways that before the Internet we never could have imagined.

This article began as a comment to a Facebook wall post: “Carter Cleveland Says Art in the Future Will Be for Everyone -The Artsy Founder Writes That the Internet Holds the Promise of a World Where Art Is as Ubiquitous as Music Is Today” (WSJ) http://online.wsj.com/articles/carter-cleveland-says-art-in-the-future-will-be-for-everyone-1404762157

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Get a copy of the currently free prior to and during an upcoming crowd funding campaign e book: In the Beginning via the right hand column on this page or via http://artofseeingthedivine.com/booklet.htm.

Check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction. Plus, you can also get a copy of In the Beginning (still free at the date of this blog) or the “Manifesto of UnGraven Image Art – a Painting’s Meaning is Inherent in its Strokes”, plus gain membership to the mailing list via the store.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe

Posted by Posted by judyrey under Filed under Art Collecting, Art Theory and Show Reviews Comments No Comments »

19th May 2014

Art for Successful Brand Promotion

Visual art sells.

It not only sells itself, it sells and promotes what it is associated with – including governments, products and individual identity.

Brand recognition not only associated thorough the through visual recognition of the product(s), logo and packaging. Marketing professionals know the benefit of endorsements and advertising that associate the product with celebrities, authorities. Testimonials and word of mouth recommendations from people we at least assume to be like ourselves continues to sell products.

Successful job applicants and romantic suitors, business marketers and governments all know the value of artistic presentation of their products. Every one is promoting him or herself in some way to others most of the time.

According to ScienceDaily.com, a study by the University of Georgia found that when a product is visually aligned with art, even if the exposure is momentary, consumers are more receptive to the product itself. Common items, such as cutlery and a soap dispenser were displayed along with fine art that ranged from van Gogh’s Café Terrace at Night to other work by a relatively unknown artist.

According to one of the study’s two authors, Henrik Hagtvedt assistant professor at the UGA Terry College of Business, “Visual art has historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce to the artist’s image. It’s about time we develop a scientific basis to understand how it actually works.

Once the new nation and government of the 23 United States of America had its founding written mission statement documents it went immediately into the art business. How? It issued money. Most of the world’s money is a form of art. Take a coin or bill and look at it. See all the decorations – portraits, symbols, decorations?

Governments have been issuing art as or on (depends on one’s view) money since ancient times. Usually the art depicted has meaning for the government that can increase its power or prestige. Alexander the Great put his own image on coins to promote himself and his empire. Every time money changes hands it promotes, via its images, the ideas of its country of origin.

Plus of course, governments, religious organizations and corporations commission impressive architecture (as opposed to purely utilitarian), portraits of their leaders and encourage artists to paint or sculpt images of
their triumphs, landmarks and products.

Wealth can easily be transferred and issued without art on it. Legal contracts, bank checks, stock certificates, and even plain security personal or business checks can do the job. There was a time when coins
were pure metals, especially gold and silver and were actually worth the weight of the metal – yet governments applied artistic images as a form of powerful advertisement.

In a way we are all in the art business since we are all creating a visual identity that we “sell” to others. That visual identity includes our personal appearance, as well as that of our homes and places of work. The art we display on our walls or surfaces (sculpture) is a key promoter of our values and purposes to family, friends and clients.

Corporations successfully use art to create their image and promote their mission. Of course, they have logos, well designed packaging, advertisements, etc., but most of the top corporations display good to excellent art in their corporate offices and even lend art to museums (and at the very least next to that loan there will be a small wall tag citing the generosity of the corporation). Most corporations choose the works they show and collect carefully, not only because fine art is an investment, but because they understand that the art depicts their taste and hence, corporate culture.

ArtReview  magazine has a yearly list of the 100 most important people in the contemporary art world. In the past a dentist in Great Britain has made the list as a collector. He began his collection by trading services for fine art of up and coming artists. Not only did his known net worth rise considerably when several of these artists became such as Damien Hirst, prominent,. The dentist’s patients see him as a man who is up to date, if not ahead of his time. Good branding for a man in a medical field!

In a similar way, two of my three recent dentists involved with a root canal have unsigned mass produced prints of pretty landscape scenes, usually involving a body or water or flowers or both, but all clearly at best
décor store quality. These prints are supposed to inspire a kind of cozy comfort, however what they say about these professionals is that they have not put thought and any real expense into their businesses, but are, at best simply run of the mill. The third dentist was an oral surgeon who was necessary due to a mistake or accident by one of the other two. I have recommended his work to others as his work was better and less painful and his care and staff were excellent. This oral surgeon actually had some interesting original, signed and numbered prints in his reception area, hall and offices. One of the crowns from the third dentist broke while the other is too tight. As I seek a new regular dentist I will be visiting their offices, without any appointment to check out the art they have on their walls!

The original, signed and numbered prints on the walls of the oral surgeon were not expensive works, but they were quality contemporary works, not trite and simplistic created for mass production. They promoted his brand. He was up to date and quality.

Growing up in Manhattan, there were two Chinese restaurants that were across the street from each other, and they served our whole non-Chinese neighborhood. They both had just about the same menu and pricing
including cocktails and liquor, crisp white table cloths, good service, wallpaper and tropical fish swimming in large tanks, plus they were open the same hours. The smaller one had slightly better food and service, so they did a better take-out business. The larger one had an exciting museum quality huge painting of junks on the sea in old Hong Kong by a respected Chinese artist. People would stop into the restaurant just to see this painting.

The larger restaurant was always crowded on weekends and evenings. Business people would fill it during lunch hours, coming from all parts of the city to dine near the painting. When another Chinese restaurant opened a few blocks away with different dishes the smaller one succumbed to the competition, while the one that had the painting remained just as popular. Their art differentiated them and pulled them ahead of their
competitors.

However stylish a home or place of business may be, it promotes its mission and values through the art it displays. Art is not a decoration. It inspires, it promotes, it challenges and it intimately shares a vision. Wise and successful people use the art they display to promote their values and missions, which is what a brand is.

”Art has connotations of excellence, luxury and sophistication that spill over onto products with which the art is associated,” said Vanessa M. Patrick, an artist who is the other author of the study at UGA. “We
call this the ‘art infusion effect.’ It does not stem from the content of the artwork, that is, what is depicted in the artwork, but from general connotations of art itself …and it [art] stands out, even with all the stimuli competing for attention in contemporary society.”

Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Download a copy of the Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke, Get a copy of the ebook: In the Beginning, and check out the investment quality limited edition prints and decorative fine art at the online store and secure shopping cart. All purchases 100% guaranteed satisfaction.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
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21st Feb 2014

Binary Aspects of Water & the Heavens in Science, Theology & UnGraven Image Art

In the Genesis: Sunset series of paintings, there are many works of sunsets and sunrises over the bays and ocean beaches that are local for me. I have been fascinated with the reflection of the setting sun and the path of light that extends upon the water ending straight to the viewer.

In Judeo-Christian theology the Hebrew word Mayim is used in Genesis to describe the waters below, the waters of the earth, while Shamayim is the word for Heavens. So when the Lord separates the waters above from the waters below, He separates the Mayim from the Shamayim. The Hebrew letter shin precedes the word Mayim changing the meaning to heaven(s). Shin represents fire and light, which of course comes from the heavens.

Within the Jewish tradition, and therefore also Christian theology, Mayim (water) stands for Torah,the first five books of the Bible (Pentateuch). The idea and metaphor is that the earthy Torah (Bible)is a reflection of the Heavenly Torah.

Of course, scientifically, dealing with light and reflected light and water falls into physics and to some degree chemistry.

The chemical compound for pure water is H2O, which means two atoms of oxygen plus one of hydrogen creates a molecule of water. H2O is a compound that is binary in that it only uses two types of atoms, oxygen and hydrogen.

 

Sag Harbor Brdge Genesis Sunset by Judy Rey Wasserman

Sag Harbor Bridge Sunset by Judy Rey Wasserman (see it larger via clicking –> Limited
Edition Print
)

The religions of Taoism, Buddhism and some major ideas in Hinduism are theologically binary. Think yin-yang and that becomes clear. There are strong binary theological principles in the Abrahamic religions, too, such as the concepts of good and evil and the blessings or curses (consequences) that are promised when one follows the teachings or chooses not to in both the Hebrew and Christian testaments.

The special typescript that all Torah scrolls are written in is called Torah font, only in the Torah do crowns appear over special letters that are considered basic. In prayerbooks and Hebrew Bibles Torah font is also used, only without any crowns.

Torah font is a binary font wherein every letter is composed on one or more of only two letters, the comma like yud and the spear like vav. Thus a Torah could be decoded as a binary code, with each letter representing a specific number of yuds or vavs. The first five books of the Bible would thus be very much like a computer code. It is possible that pictures could emerge as digital images are bits and bytes of binary code. The pictures created by the digital code might have nothing to do with the story of the font. For instance, translating the letters of the story of Noah’s ark into binary code may produce a program or an image tha may have nothing to do wth the Flood- or maybe it does! However, that project is beyond my own coding skills.

Post Conceptual UnGraven Image Art theory uses binary symbol-strokes from original Hebrew texts. The strokes (letters) symbolically represent the smallest essential pre-matter, which elementary physicists call strings. That the Hebrew letters spoken by the creator represent the essential building blocks of the physical universe is also elementary theology held by all branches and denominations of the Jewish and Christian faiths and I am told this also is in the Qur’an.

Physicists have proven that light is both waves and particles, which Einstein names “photons”. However,light is one or the other always but not simultaneously both waves and particles. So the way that light is being best described is as bits of information. Likewise those strings can also be described as dimensions or bits of information.

The essential bit of information for an artist is a stroke. The essential bit of information in Hebrew,and hence the Hebrew Bible, is also a stroke, as both the yud or vav is made with a single stroke, and all letters, then words are made of  them. In computer science we have bits and bytes. When an artist’s stroke is a symbol that purposefully references the intrinsic depths of information, the stuff the physical universe is made of it, the painting mimics the formation of reality itself. It is a new way of painting combining ancient theology with constantly emerging elementary physics theory. It is art of the information age.

Einstein said he wanted to know the mnd of God. Computers are minds that are binary As we decode the bits of data, the smallest pre-particles membranes that inform and form the perceivable physical universe perhaps we will understand the mind of God, or at least more about creation and the physical universe… Understanding involves more than the narrative scene we perceive, it is focused on the knowledge of what underlies, creates and sustains reality.

Genesis Dalet Sunset by Judy Rey Wasseramn

Genesis Dalet Sunset by Judy Rey Wasserman (see it larger via clicking –> Open Edition Print)

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com. Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

A smaller e-book will be available soon that is also filled with art, inspiration and Awakening Vision Experiences. The smaller brand new e-book will be available for free before the launch of the Crowd Funding campaign and that will also be available to mailing list subscribers first.

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
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15th Jan 2014

Name the Painting

What if an artist would name a painting after you?  As the art lived on. passing from one generation to another, or to other collectors, you would be remembered.

Or what if you wanted to give someone special a unique gift of a painting named after them?

For instance, the postcard sized study for a Genesis Sunset could be entitled, Genesis Sunset Study for (Insert your name)___________.  Further, if a large painting results from this study then that painting would also be entitled Genesis Sunset for (Insert your name)___________.

While this kind of naming is common for paintings of things that are commissioned. For instance, John Doe commissions an artist to create a portrait of his house (or mansion), then the painting might be entitled, John Doe’s House.

However for artworks that are not portraits or commissions, it is rare for the title to include a name of anyone, except perhaps a family member or friend of the artist.

In preparing to blog for the postcard sized Genesis Sunset show here, I needed a name. Since it is a new year, I thought I would once again entitle a sunset using the year and a letter from the Hebrew alphabet.  However, there are only twenty two Hebrew letters, and this year because I am preparing many small works as rewards for my Crowd Funding campaign that begins after Passover and Easter to fund a full sized book, and also because the images used for the book are page5 sized, also small, because the strokes in my regular sized and large paintings when reduced to a book page sized photographic image.  So, for the smaller free e book that will be given away prior and possibly during the campaign to introduce a book that is very different from any book about art, or inspiration, plus, for rewards for the crowd funding campaign, I am going to need to name many new images, especially of sunsets and these first books start with Genesis 1 and the theology that UnGraven Image Art theory depicts via symbol-strokes.

So it dawned on me that an interesting solution would be to use option to have a painting, especially a sunset, named for one’s self or a loved one, especially as rewards for the Crowd Funding campaign.

This especially works for me, as I enjoy finding ways for others to participate or interact in my art, especially for shows. This naming idea includes the collector’s participation in the naming process itself.

Instead of the usual “(Untitled)’ one sees in captions for artist’s works, I am calling these Crowd Funding Rewards “Genesis Sunset to be Titled by Collector”.  Since this is the first, to distinguish, it is #1.

Genesis Sunset postcard 2014 by Judy Rey Wasserman

(Genesis Sunset to be Titled by Collector #1 2014) by Judy Rey Wasserman

Strokes: Genesis 1-2:7 (in Torah font Hebrew)

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Post Conceptual UnGraven Image Art theory is based at the intersection of ancient spiritual wisdom and cutting edge contemporary science. It shows us a new and enhanced spiritual and science based way to see the world. It is a life changing vision that can even become an actual new way of seeing that is a fulfillment of biblical prophecy. Can this be true?  See for yourself. See more. Read:  In the Beginning

To download a free copy of In the Beginning as an ebook in PDF format simply click: DOWNLOAD. The PDF will open in another widow and you then save it to your disk. Offer ends June 9, 2014

Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at ungravenimage.com.

Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the images and availability of limited and open edition prints — Click: store.

Follow her on Twitter at @judyrey

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:
http://artofseeingthedivine.com/phplist/?p=subscribe
Facebook Fan page- LIKE Fan Page

 

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